Joico Color Balance Purple Shampoo (Eliminates Brassy/Yellow Tones on Blonde/Gray Hair) 300ml

Joico Color Balance Purple Shampoo is a color-balancing formula designed for blonde and gray hair. It neutralizes brassy and yellow tones while keeping cool platinum blondes and silver hues vibrant, all in a convenient 300 ml bottle.

Key Features

• Color-Correcting Formula: Purple pigments neutralize brassy and yellow hues on blonde and gray hair.
• Size: 300 ml bottle for easy, everyday use.
• Multi-Spectrum Defense Complex: Helps protect color against fading so hues stay true longer.
• Bio-Advanced Peptide Complex: Supports repair from root to tip for healthier-looking hair.
• Instant Brilliance: Banishes brassy tones, adds shine, and helps combat frizz.
• Soft, Smooth & Manageable: Leaves hair feeling silky with vibrant color.

Performance / Benefits

This purple shampoo delivers immediate toning benefits to maintain cool, platinum-blonde and silver hues between color sessions. The combination of color-correcting pigments and advanced bonding ingredients helps preserve vibrancy while improving softness and manageability. Regular use leaves hair soft, smooth, and beautifully luminous with reduced frizz and a polished finish.