Joico Blonde Life Brightening Masque (To Intensely Hydrate, Detox & Illuminate) 150ml/5.1oz

Revive your blonde with Joico Blonde Life Brightening Masque, a targeted treatment that intensely hydrates, detoxes, and illuminates bleached, double-processed, or highlighted hair. If you’re chasing brighter color, softer strands, and a cooler, salon-fresh glow between appointments, this dense, luxurious masque is designed for you.

• Deep hydration with radiant illumination—a rich formula that nourishes each strand while boosting gloss and vibrancy.
• Mineral detox for dullness and yellowing—neutralizes minerals that sap brightness, helping hair stay cooler-toned and more luminous.
• Bio-Advanced Peptide Complex—targets and reconstructs damaged strands from within to improve strength and elasticity.
• Arginine replenishment—a natural amino acid that helps renew and support healthy hair structure.
• Nourishing oil blend—Polynesian and Tahitian Tamanu oils, plus Manoi oil, deliver hydration without weighing hair down and support longer-lasting color.
• Color-preserving, salon-fresh results—detoxified feel paired with soft, shiny hair that retains its vibrant tone between visits.
• Ideal for bleached, double-processed, or highlighted blondes—specifically formulated to address the unique needs of lightened hair textures and treatments.

What you’ll notice after use: hair that feels softer and shimmeringly bright, with a detoxified, mineral-purified feel. Damaged strands are rebuilt for renewed strength and bounce, while the peptide complex helps reconstruct internal structure. The nourishing oil blend delivers essential moisture without weighing hair down, supporting longer-lasting color and a radiant, trend-right look that stays true between appointments.

Size: 150 ml / 5.1 oz.