Joico Color Balance Purple Shampoo (Eliminates Brassy/Yellow Tones on Blonde/Gray Hair) 300ml

Meet Joico Color Balance Purple Shampoo — a color-balancing hero for blonde or gray hair. Engineered to eliminate brassy and yellow tones, it keeps platinum blondes cool and silver tones vibrant, so every wash renews brightness without sacrificing depth.

Why this purple shampoo stands out

• Color-correcting power: a targeted purple formula neutralizes warm undertones on blonde and gray hair, delivering a crisp, cool shade that reads as salon-fresh every day.
• Color-preserving protection: Multi-Spectrum Defense Complex guards color against fading from washing, environmental factors, and daily styling, helping you extend time between color appointments.
• Root-to-tip repair: Bio-Advanced Peptide Complex works through the shaft to support structure, improving texture and resilience from the scalp to ends.
• Shine, frizz control, and manageability: beyond toning, the formula adds luster while smoothing flyaways, resulting in hair that looks polished and feels silky.
• Real-world results: leaves blonde and gray hair looking vibrant, soft, and easy to style, with a visibly cooler, more dimensional hue.

Who it’s for

Ideal for anyone with blonde or gray hair seeking to maintain cool-toned, platinum-blonde or silver shades. It’s a practical choice for sun-affected blondes, chlorinated water users, and anyone aiming to reduce brassiness between salon visits while nourishing hair health.

How it works

The color-balancing formula targets brassiness directly, while the Dual-Action Complex combines color correction with repair-focused peptides. This means you don’t just neutralize unwanted warmth—you also support hair’s structural integrity, so your color stays radiant and your hair stays soft and manageable.

How to use

Apply to wet hair, lather, and rinse thoroughly. For best results, use as part of your regular care routine to maintain cooler tones on blonde and gray hair. Adjust frequency based on your level of brassiness and preferred intensity of toning.

Product details

Size: 300 ml